Suggested call script:


Hi, how are you?


My name is [xx] [position] from [xx]. We are an e-commerce store selling [. We find your products, particularly the [unique products] to fit our brand. I’d love to chat with you about becoming a reseller. [Are you the right person to speak with about this?]


Selling points 

  • We’re spending $400,000 annually on marketing

  • We’ll advertise products as how they sell them


** Pause **


Introduce your company (see sample below)


Kids Cars Sales is an online store selling kids ride on, including petrol powered ride ons since 2019. Do you have access to a computer right now? I can show you our website so you can have a look. [if not infront of a computer, advise that you will send them an email with our details for them to check out.]


As an online store, we directly work with customers with sales and after-sales service including troubleshooting. This process involves uploading and advertising your items on our website and when an order is placed, we send you the order via email, pay you depending on your terms and get the product sent directly to our customer.


** This will most probably lead them to ask you about the dropshipping model and you can further discuss the below points with them (refer to Supplier Onboarding Documents found in your store’s drive folder → Files → Other Files).


Order Processing

Dealership Price

Payment Terms

Shipping and Handling

Warranty and Returns Policy

Troubleshooting


Partnering with us offers you an additional sales channel. We promote our products on various social media platforms, including Facebook, Instagram, and TikTok, in addition to our website. At present, we have over 3000 followers on Facebook and about 1500 followers on Instagram.


It’s easy to get this started. We just need to get your price list and images [or we can grab them off your website] and any other information you can share with us regarding your listings. How soon do you think you can get them to me?


** You may feel some ambivalence here - it may be a go, or the supplier would want to review your proposal **


** If they agree, let them know that you will send them an email summarising your discussion and forms that they may need to fill out [or documents that you may need from them].


** If you hear some hesitations, let them know that it’s alright to think about it.


I understand that you may need some time to think about it. How about I schedule a call with you next week [insert date] to discuss this matter further? In the meantime, I will send you an email summarising our discussion today, along with some additional details about our company. If you have any questions, feel free to reach me at this phone number or simply reply to my email.



Suggested email script:


Subject line: [Supplier] Partnership with [Store]


My name is Kristine, and I am the Sales Manager at [store]. I tried to reach you via phone, but unfortunately, I was directed to your voicemail. 


I hope this email finds you well. I am writing to express our genuine interest in your [unique products] that we believe would be an excellent addition to our brand offerings at Kids Car Sales.


At Kids Car Sales, we take pride in providing top-quality ride-ons for children, ranging from petrol to electric models, since our inception in 2017. Over the years, we have garnered a loyal customer base and sold thousands of products, establishing ourselves as a trusted destination for parents seeking safe and entertaining ride-ons for their little ones. We are particularly impressed by the innovative features and exceptional quality of your products, which we believe would resonate well with our audience.


Our reach spans across various industries and categories, targeting a diverse audience of potential buyers. We have successfully collaborated with suppliers and partners in similar categories, resulting in significant pipeline opportunities and conversions. For example, our top supplier, Foxico, has enjoyed an annual relationship value ranging from [annual relationship value range], generating a front-end revenue of [front-end generated revenue amount from Shopify].


What sets Kids Car Sales apart is our unparalleled dedication to promoting your brand and products effectively. Our user-friendly website makes it easy for customers to discover and purchase your products, while our team takes care of uploading and showcasing them. We utilise high-impact strategies such as email campaigns, product-feature promotions, and active social media engagement to reach a growing audience of potential buyers.


Furthermore, we prominently display your products in relevant categories and closely monitor demand to secure stock levels for direct dispatch from our 3PL warehouse. We have seen tremendous success with this approach, particularly with ranges such as [sample range that we ended up holding stock of likeTOMY].


Partnering with Kids Car Sales offers numerous benefits, including:


  • Access to our established customer base and online platform.

  • Increased visibility and exposure for your products.

  • Opportunities for collaborative marketing initiatives and promotions.

  • Seamless integration into our existing product lineup.

  • Dedicated customer support for personalised assistance.


I am excited about the opportunity to showcase your products to our audience and look forward to discussing this partnership further. believe that together, we can create mutually beneficial opportunities for growth and success.


Please let me know what time would be convenient for you to discuss this partnership. I'm looking forward to hearing from you soon.



Suggested Follow up Email after your phone call (see sample)


Hi [xxx],


Great to chat today, thanks for taking my call. We're thrilled to be working with you!


Attached, you'll find our Supplier Onboarding Process document, which provides all you need to know about us. Please read through this and let me know if you have any questions.


All we need from you to get started is:

  • Product list including RRP, wholesale pricing and GTIN code for each SKU
    Shipping dimensions and weight

  • High-quality product image files

  • Contact person and person details for orders and product-related questions

  • Warehouse address, operating hours and contact person

  • Estimated time to pick an order (e.g. 12 hours)


If you have any questions, please don't hesitate to ask. Looking forward to working with you further.


** Supplier Onboarding Process documents can be found in each store’s drive folder ‘Files’ 




Once the supplier sends the pricing details, photos, etc, we will start onboarding them by adding them to the approved supplier list on the store’s spreadsheet. 


Review any forms from the supplier and see if they pose any threats to our business

Payment terms

Order processing 

Delivery - shipping cost and dropshipment arrangement

WH address - pick  up times, order processing time, option  for customer pick

Pricing - SRP or MU



  1. Fill out the details on the spreadsheet (ie contact person, order processing, dispatch time, etc). Note that this may need to be updated when our first order with them is placed.


  1. Create the supplier folder in the store drive folder under Suppliers

  2. Create a supplier info sheet with the below details and pertinent information regarding their terms and conditions. See sample here and here.


    Company: 

Contact Person: 

Business Name:

Address: 

Tel : 

E-mail: 

Website: 

Products: 

Availability: 

Order Process: 

Returns/Warranty: